Elf Power Grip Primer

Power Grip Primer is #1 Primer in America.*

A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Gel primer formula grips makeup
Gives skin a long-lasting, naturally dewy finish
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin tones

Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.